ADMIRAL WORLD SPORTS is an entertainment and sports equipment retail and rental division of ADMIRAL WORLD GENERAL TRADING LLC. Founded in 2012 in Dubai with a small desk in one of the UAE free-zones, ADMIRAL WORLD has grown into one of the successful and well-recognized retailer and service provider in the UAE and beyond.


Our mission is to promote healthy lifestyle and sports in the UAE and GCC by providing innovative solutions that integrate fun and health.


We wish to see a healthy society and healthy growing generation where there is a perfect balance of the time on the phone, outdoor activities, sport and family.


In our business, our Staff come first and then our customers and products. We strongly believe that by having happy, satisfied and motivated staff you make sure the same transfers to your customer and the care for the business.



“Behind the success of our business is a group of amazing people that I love and respect for their dedication, trust, professional approach and friendship. We never say WE ARE PERFECT but WE NEVER STOP learning and improving.” – says Shavkat Mamadjonov, the Founder and CEO of the company.

Shavkat has been working in Dubai since 2007. From the humble begning as a Sales executive in the chemical company to financial advisory, he made his way to become the leader and preferred brand for Piano Retail and Servicing industry in the UAE and GCC region. “Years of experience have been constantly seeding a business plan into my mind – I’ve been continuously looking for the ways to open my business” – says Shavkat.

Since 2012, ADMIRAL WORLD has become one of the leaders in UAE market with its widely-recognized brands: HOUSE OF PIANOS and KAVIARHAUZ. This has been achieved with the exceptional team work and products/services the company provides. Shavkat personally ensures that every and each request is proceeded on its best to guarantee the ultimate experience to its customers.
ADMIRAL WORLD GENERAL TRADING LLC is a Dubai based multinational trading and service providing company specialized in retail and distribution of luxury and consumer products, in UAE and around the world.

In our retail & distribution portfolio we represent some of the world’s top luxury and consumer brands such as:

RILEY ENGLAD - world's finest Snooker & Pool Table manufacturer from UK.

SUBSOCCER - one of the most simple and yet very innovative football tables from Finland.

CICLOTTE - innovative and designer Exercise Bike from Italy.

BJORN SPORTS - Padel rackets by Bjorn from Finland


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